4. Optimizing the Customer Conversation

Optimizing the customer conversation requires a voice-of-customer strategy.

Conversations have value. You can have a conversation with a customer, and come away in a better position than you were before. Understand the customer is the most fundamental aspect of marketing. Creating a transparent channel for customers to share feedback, and even offer solutions, is paramount to a successful organization. Optimizing the customer conversation requires a voice-of-customer strategy.

The Customer Experience Training & Certification Program empowers marketing professionals at any stage of their careers to focus on customers first and create customer experiences that turn customers into advocates.

Marketers need a renewed focus on their customers.

All your efforts, your work, and your finest campaigns will go to waste if you don’t understand your customers directly. It is up to you to find them where they live, hear what they have to say, and work with them to achieve mutual success.

To complete this certification, you will learn how to manage your brand image, listen to what your customers are saying, and leverage customer feedback.

Course Curriculum

Understanding Customer Feedback
Improve the Business

What's included?

3 Videos
Mandy Yoh
Mandy Yoh
Senior Instructor

About the instructor

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Heather Bennett

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