Conversations have value. You can have a conversation with a customer, and come away in a better position than you were before. Understand the customer is the most fundamental aspect of marketing. Creating a transparent channel for customers to share feedback, and even offer solutions, is paramount to a successful organization. Optimizing the customer conversation requires a voice-of-customer strategy.

The Customer Experience Training & Certification Program empowers marketing professionals at any stage of their careers to focus on customers first and create customer experiences that turn customers into advocates.

Marketers need a renewed focus on their customers.

All your efforts, your work, and your finest campaigns will go to waste if you don’t understand your customers directly. It is up to you to find them where they live, hear what they have to say, and work with them to achieve mutual success.

To complete this certification, you will learn how to manage your brand image, listen to what your customers are saying, and leverage customer feedback.

Course Curriculum

  • 1

    Optimizing the Customer Experience Conversation

    • Optimizing the Customer Experience Conversation

    • Study Guide: Optimizing the Customer Experience Conversation

  • 2

    Understanding Customer Feedback

    • Understanding Customer Feedback

  • 3

    Improve the Business

    • Improve the Business

About the instructor

Senior Instructor

Mandy Yoh

What others have been saying about this course:

Use your Call To Action description to encourage students to sign up for your course

You may also be interested in...