The Customer Experience Training & Certification Program empowers marketing professionals at any stage of their careers to focus on customers first and create customer experiences that turn customers into advocates.

Marketers need a renewed focus on their customers.

All your efforts, your work, and your finest campaigns will go to waste if you don’t understand your customers directly. It is up to you to find them where they live, hear what they have to say, and work with them to achieve mutual success.

To complete this certification, you will learn how to manage your brand image, listen to what your customers are saying, and leverage customer feedback.

Course Curriculum

  • 1

    Defining Advocacy: Customer to Advocate

    • Introduction

    • Customer Experience Management

    • Study Guide: Defining Customer Experience Management

  • 2

    Identifying Brand Advocates

    • Identifying Brand Advocates

  • 3

    Advocacy Strategies

    • Advocacy Strategies

About the instructor

Senior Instructor

Mandy Yoh

What others have been saying about this course:

5 star rating

Danielle Barnabei-Bright

5 star rating

Great content

Kristina S

Easy to follow with great content!

Easy to follow with great content!

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5 star rating

Kevin King

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