
Free
1. Defining Advocacy: Customer to Advocate
When companies focus on what is best for the customer, they turn customers into brand advocates.

Free
2. Building Customer Loyalty
When companies focus on what is best for the customer, they turn customers into brand advocates.

Free
3. Measuring Customer Feedback: The Advocacy Metric
When companies start to measure success, they learn to recognize it when they see it.

Free
4. Optimizing the Customer Conversation
Optimizing the customer conversation requires a voice-of-customer strategy.

Free
5. Co-advocacy: Understanding Customer Awareness
Brand advocacy and customer advocacy together at last.
